https://www.disconnect.blog/p/advertisers-are-returning-to-twitterx-to-keep-elon-musk-happy

«According to the FT, multiple media executives admitted that brands would be returning as advertisers on Twitter/X not because it’s a great place to reach people, but because they know it’s something Musk cares about and he’ll have influence with Trump. Lou Paskalis, chief executive of marketing consultancy AJL Advisory, called it a form of “political leverage” that will be helpful if the companies are seeking government contracts. Throwing a few million dollars at Twitter/X to be in the “good graces of Elon” will surely also be a good strategy to stay out of his crosshairs and those of the administration.»