https://www.theatlantic.com/health/archive/2020/02/most-annoying-corporate-buzzwords/606748/

«For many workers, it can be risky to tell your boss that you’re going to “come up with really random, insane ideas to see if you like any of them,” rather than that you plan to “think outside the box.” So rather than disrupting the status quo, you may just want to leverage your ability to speak Corporate in order to bring more to the table. At least until you become the boss.»

Of course… every boss has another boss. Eventually, your boss is the market (macro-) or stupid customers (micro-), so….