«the organizers I spoke with said they fear that the candidates are struggling to understand a key fact about Latinos in America: They are a tremendously diverse group ideologically and culturally. And that diversity means there’s an opening for Republican overtures.
“Latino conservatives in Florida and in Texas, by the way, are amenable to the Republican message and are willing to forgive Trump’s anti-immigrant, anti-Latino rhetoric to a certain extent,” said Garcia, the League of United Latin American Citizens leader. “That’s a small minority. But, you know, the difference between 20 and 30 percent could mean the difference of winning Texas or Florida or losing them.”
In other words: Republicans don’t need to win all, or even a majority of, the Latino votes to win in competitive states. Trump seems on track to capture 25 to 30 percent of Latino voters in 2020, a steady showing from his 29 percent support in 2016 and the roughly 32 percent of Latinos who voted for Republicans in 2018.»