«As things stand, for all his dubious and impressive achievements, Murdoch seems destined to be remembered as the man who made another fortune from igniting a culture war in America, but who had no idea – short of the unthinkable step of losing money – how to put it out.»

https://www.theguardian.com/books/2023/oct/02/the-fall-the-end-of-the-rupert-murdoch-empire-by-michael-wolff-review-succession-without-a-sense-of-humour

I.e.: “set fire to America for profit.”