«Experts on the way racialized thinking operates would read the same comments and see the fingerprints of racism all over them. In studying the same anti-Obama sentiment during the same period, psychologist Eric Knowles and his colleagues devised experiments to minimize the silencing impact of social desirability (that is, giving answers you know society wants you to give); to analyze based on implicit, not explicit, bias; and to control for other rationales such as ideology and partisanship. With all that stripped away, racial prejudice remained. They explained, “People may fail to report the influence of race on their judgments, not because such an influence is absent, but because they are unaware of it—and might not acknowledge it even if they were aware of it.”»
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