https://fivethirtyeight.com/features/facts-alone-wont-convince-people-to-vaccinate-their-kids/

«Lewandowsky [not that Lewandowsky] said that making the simulation relevant to where you live taps into a well-established principle of cognitive psychology called “construal theory.” When a problem feels local, Lewandowsky said, people are more likely to be proactive.»

“All politics is local.”