joe (@JoePlenzler) Tweeted:
When I was in the military, I deconstructed every writing attributed to #UBL and Ayman Al Zawahiri of AQ & analyzed the persuasive tools they employed. They exploited the reality that humans are more rationalizing than rational. Logic and analysis are hard. Playing to gut works. https://twitter.com/JoePlenzler/status/1019962592738140161?s=17